Members of the World Economic Forum were invited to explore the emerging Creative Economy in a series of sessions and workshops called the CEO Series at the Annual Meeting 2006.

The CEO Series is a programme of interactive WORKSHOPS designed so that corporate leaders, by actively working through simulated problems, define the emerging environment while gaining an understanding of the tools, capabilities and strategies needed to compete. Each workshop featured simulations and scenarios allowing CEOs to reveal and interact with the ‘whole system’ – the organization and the global environment – in an intense, timely fashion. Each workshop tasked CEOs with managing disruptions and designing strategies that responded to emerging risks and systemic changes. By actively co-designing solutions with peers, participants learned what it will take for their corporations to succeed in a world of perpetual disruptive situations.

In order to have diverse groups come together and solve complex, systemic problems, the CEO Series was hosted by the WorkSpace, a special interactive environment including multimedia tools and processes that promote innovation and a high degree of creativity and collaboration.

Each workshop was designed in such a way that participants would not only wrestle with concrete challenges critical to the Creative Economy but also experience the iterative and collaborative design process while working - a process that ensured the creation of a future by design and not default.

This report summarizes the main outcomes of the CEO Series and invites readers to explore each workshop in more detail.

Welcome to the Creative Economy!